How to pitch a website to a local business

In short

Pitch a local business a finished website, not an idea. PinPoint builds the site from the business's own Google listing before you knock, so the owner is reacting to something real. You set the price and the hosting, send a secure Stripe checkout link on the spot, and PinPoint handles the domain and lock once they pay.

You found a local business with no website. You opened PinPoint, pulled up a finished site built from their Google listing, and now you are standing in front of the owner. Here is how to pitch a website to a local business so the owner can say yes on the spot, and how that pitch compares with pitching on Pindrop.

Show a finished site, not an idea

Do not open with a sales deck or a mockup. PinPoint builds a complete, mobile-ready website straight from the business's own Google listing: its real photos, hours, services and reviews are already on the page. Open the site on your phone and hand it to the owner, or turn your screen so they can scroll it themselves. They are looking at their own business, already online, before you have said a word about price.

This changes the conversation. The pitch is no longer "I can build you a website." It is "here is your website." The owner is reacting to something real, not imagining something you promise to deliver later.

Before you ever knock on the door, PinPoint has already checked the business's other Google listings for the same name plus the same phone number or the same spot on the map, and left the business off your list if any of those listings already has a website. If that check fails for some reason, the business still shows up in your search, so it is worth a quick look yourself before you walk in.

What owners ask before they say yes

Expect the same handful of questions most visits. What does this cost. What happens if I stop paying. Who is actually running this. Answer plainly.

With PinPoint, you set the website price and the monthly hosting yourself; hosting has to be at least $24 a month.
The site carries your name, not PMV's, and you keep the client.
You can change the site's words, photos or hours from your phone after the sale, and the update shows in minutes.

There is no fixed price list to memorize and no approval to wait on; the number you quote in the room is the number that gets billed. If the owner wants to compare what other sellers charge before you quote a number, point them to a post like how much to charge for a local business website rather than guessing on the spot.

Setting your price and sending the checkout link

Once the owner agrees, set your price in PinPoint, add a domain name and the monthly hosting amount, and send a secure Stripe checkout link right from the app. The $24 a month hosting floor is just that, a floor; what you charge above it is yours to decide. The owner can pay from their own phone before you leave the parking lot. There is no separate invoice to chase down later and no second visit to collect a signature.

What happens once they pay

When the payment goes through, PinPoint registers the domain, points it at the finished site, and turns on the secure lock by itself. You do not touch a domain registrar or a hosting panel. On PinPoint Lite, the client's payment goes to PMV, which keeps 10% of the website price and 10% of each month of hosting and sends you the rest, less the card processing fee, 7 days after the client pays. On PinPoint Pro, the client pays straight into your own Stripe account, and PMV takes 5% of the website price and 5% of each month of hosting.

Every sale, client and payout sits in the PinPoint app, so you can see what closed and what is still waiting on a payment without digging through email.

How Pindrop pitches the same sale

Pindrop describes a similar pitch: walk in, show the owner a finished website, and sell it on the spot, on web, iPhone or Android. The difference shows up after the pitch, in how the money and the client relationship are set up. Pindrop's homepage says the client pays by card and 90% goes to the seller's own Stripe every month. Its help center adds that the client's subscription is actually with Pindrop, not the seller; if a seller stops paying for their own plan, an unanswered change request brings a warning at 10 days, and at 14 days Pindrop takes that client over and the seller's share on that client ends.

Pindrop's own pricing study, as of October 30, 2026, lists 492 prices from 230 builders, with a median build fee asked of $500 and a median monthly charge asked of $50 a month. Only 21 of those listed prices have been paid by the owner so far. That gap between a price asked and a price paid is one number worth knowing before you pitch: a listed price and a paid one are not the same thing. See the full breakdown in our Pindrop review.

If you are deciding which app to pitch with, the build itself is the real test. Open PinPoint, pull up a business near you with no website, and see what the owner sees before you ever knock on the door.

PinPoint was developed from the app our own sales people have been using for over a year.

Questions people ask

What do you show a business owner when you pitch a website?

A finished, mobile-ready website PinPoint built from the business's own Google listing, including its real photos, hours, services and reviews, open right on your phone.

How do you price a website when you pitch it in person?

You set both the one-time website price and the monthly hosting yourself in PinPoint, with hosting set at $24 a month or more.

How does the business owner actually pay once they agree?

You send a secure Stripe checkout link from PinPoint, and the owner can pay from their own phone on the spot.

How does Pindrop's pitch compare with PinPoint's?

Pindrop also pitches a finished site shown on the spot, with 90% of the client's card payment going to the seller's own Stripe each month, but the client's subscription is with Pindrop, not the seller.