Websites for roofers.
Roofing demand arrives with the weather and half of it runs through an insurance claim. The site has to be ready before the storm, not after.
Roofing is the most weather-driven trade there is. A hailstorm creates a month of demand in one afternoon, and the roofers who capture it are the ones already ranking when the sky clears — you cannot build the page after the storm and expect it to rank during it. Storm damage, emergency tarping and inspection pages need to be live and indexed all year.
A large share of the work is paid by an insurer, not the homeowner, and that changes the site's job. Homeowners are anxious about the claim process, not the shingles. Explaining how a claim works, what you do and do not handle for them, and what happens if the claim is denied is more persuasive than another gallery.
What a roofing site has to do
- A storm damage page that stays live year-round so it ranks the day it is needed
- A plain-English walkthrough of the insurance claim process
- A free inspection request that captures the address and the date of the storm
- Financing on the replacement page — a re-roof is rarely paid from savings
- Before-and-after photographs shot from the same angle, which is the only version that convinces
What your customers are typing
These are the phrases the pages above are built to answer.
- roof repair near me
- roof replacement cost
- hail damage roof inspection
- roof leak emergency
- local roofing company
Straight answers.
Should we say we handle the insurance claim?
Only as far as you actually do. Say what you handle and what stays with the homeowner. Overstating it is where roofing complaints come from.
Is a free inspection offer worth it?
It is the standard offer in roofing, so its absence is noticed. What matters is that the request form captures the address and storm date so you can route it.
How soon before storm season should this be live?
Months. A page published the week of the storm has no ranking history and will sit behind the ones that do.