Website Plan or Growth Plan: which fits your business?

In short

A Website Plan is just a built, hosted and maintained site for $297 each month with a 12-month term and a $1,000 buyout. A Growth Plan (Get Found, Get Chosen or Get Booked) adds Google Maps ranking work, runs month to month, and currently has its setup fee waived through the end of 2026.

Shopping for a small business website often turns up two different kinds of offers: a plan that is just a website, and a plan that bundles a website with marketing. Picking between a Website Plan or Growth Plan for your business comes down to whether you only need a site built and kept running, or whether you also want help getting found on Google Maps and turning visits into booked jobs. Here is what each one includes at PMV Digital Marketing, and how the money and the commitment differ.

What the Website Plan covers

The Website Plan is $297 each month. There is no setup fee. It gets you a Professional Custom Website, built, hosted and maintained, with edits included. The site stays ours while you pay, and it becomes yours outright any time for a one-time $1,000 buyout. That buyout is the main thing that sets this plan apart: it is a fixed exit price, not a negotiation.

The Website Plan carries a 12-month commitment. That term exists because the build, hosting and ongoing edits are priced into the monthly fee rather than charged as a separate setup cost. If your business only needs a working, maintained website and nothing else, this is the simpler of the two paths. You can see how the buyout and the 12-month term work in more detail.

What a Growth Plan adds

A Growth Plan is built around Google Maps ranking, with a website layered in as you move up. Get Found, at $397 a month, rebuilds your Google Business Profile categories, services and service area, posts weekly, writes review responses in your voice, and sends plain-English monthly reporting on calls, direction requests and searches. It does not include a website. TapHonest, the NFC and QR review card system, is included at no extra markup.

Get Chosen, at $647 a month, is everything in Get Found plus a Professional Custom Website, built, hosted and maintained. Get Booked, at $897 a month, is everything in Get Chosen plus BookedFlow, a booking app that runs on your own domain so a visitor can pick a service and a time and land on your calendar. All three Growth Plans are month to month, with no contract.

Get Found: Google Maps ranking work, reporting, TapHonest. No website.
Get Chosen: Get Found plus a built, hosted and maintained website.
Get Booked: Get Chosen plus BookedFlow for online booking.

Read more about how the combined plan works in how Get Chosen works.

Setup fee and contract length

This is where the two paths differ most. The Website Plan has no setup fee but asks for a 12-month commitment. Every Growth Plan normally carries a one-time $497 setup fee, but that fee is waived through the end of 2026, and Growth Plans run month to month with no contract at all.

Right now, a business that wants Google Maps ranking plus a website can start a Growth Plan with no setup cost and no term, while a business that wants only a website takes on a 12-month commitment with no setup fee. Neither option is better in general. They answer different questions: how long you are willing to commit, and whether you want marketing work alongside the site.

Hosting and maintenance either way

Hosting, maintenance and TapHonest are included in every Growth Plan. The Website Plan includes hosting and maintenance as part of its own built, hosted and maintained setup. Either path keeps your site backed up and running without a separate hosting bill. If you already have a site built elsewhere and only need the hosting and edits side covered, a standalone Hosting & Maintenance plan is a different option worth reading about in how a hosting and maintenance plan works.

How to decide which one fits

Start with what you are missing today. If your business already shows up well on Google Maps and reviews come in steadily, a Website Plan may be all you need. If calls and direction requests are harder to come by, or your Google Business Profile has not been touched in a while, a Growth Plan folds that work into the same monthly bill as the site.

Only need a site built and kept running: Website Plan, $297 each month, 12-month term, $1,000 buyout any time.
Need Google Maps ranking work without a website: Get Found, $397 a month, no contract.
Need a website and Google Maps ranking together: Get Chosen, $647 a month, no contract.
Need booking added on top of both: Get Booked, $897 a month, no contract.

Either way, clients keep their domain, their Google Business Profile and their reviews from day one. You are never locked out of your own listing or your own site content. Full details on every plan, including the current setup fee waiver, are on the pricing page, and the build process itself is described on the website design page.

Switching between plans later

Needs change as a business grows. A business on the Website Plan that later wants Google Maps work can move up to a Growth Plan. A business on Get Found that decides it is ready for a site can step up to Get Chosen, and later to Get Booked if booking becomes the bottleneck. None of these moves require starting over with a new site or a new Google Business Profile, since the account and the listing stay with the business the entire time.

The simplest way to start is to decide what is actually missing right now, not what might be useful eventually. A finished, maintained website with no marketing work is a real improvement over no website at all. Ranking work with no site still sends calls and direction requests. Email brian@pmvdigitalmarketing.com with a bit about your business, or start from the pricing page, and the right plan usually becomes clear within one conversation.

Questions people ask

What is the difference between the Website Plan and a Growth Plan?

The Website Plan is only a built, hosted and maintained website for $297 each month with a 12-month term; a Growth Plan (Get Found, Get Chosen or Get Booked) adds Google Maps ranking work and runs month to month.

Does the Growth Plan setup fee still apply?

Growth Plans normally carry a one-time $497 setup fee, but it is waived through the end of 2026.

Can I get a website without Google Maps ranking work?

Yes. The Website Plan is a site only, and Get Chosen or Get Booked add ranking work on top of a site if you want both.

Can I switch from the Website Plan to a Growth Plan later?

Yes. A business can move up to a Growth Plan later, and the domain, Google Business Profile and reviews stay with the business the entire time.

Website Plan or Growth Plan: which one fits your business?