How much should you charge for a local business website?

A local business owner will ask one question before anything else: how much does this cost? If you sell websites to local businesses, you need an answer before you knock on the first door. There is no single correct price. What matters is picking a number you can repeat with confidence, and understanding what you keep after you charge it.

How much should you charge a local business for a website?

The honest answer depends on what you are selling, how you get paid, and how much of each payment you keep. A one-page site for a one-truck plumber is not the same job as a multi-service site for a growing shop, and your price should reflect that. Before you set a number, decide whether you are charging a flat build fee, a monthly hosting fee, or both. A common approach is to charge a build fee once and a smaller hosting fee every month after that, so the business keeps paying for the site to stay online.

What Pindrop's own pricing study shows

Pindrop publishes a pricing study on its own site, and the numbers change daily. As of October 17, 2026, Pindrop's study lists 450 prices from 207 builders, with a median build fee asked of $500 and a median monthly charge asked of $50 a month. Only 18 of those 450 prices have been paid by the business owner so far. Those numbers are a useful reference point for what other sellers are asking, not a rule for what you should charge. You can read the study yourself at Pindrop's pricing study, and compare it with how Pindrop's own payout structure works in our review of Pindrop's numbers.

How PinPoint lets you set your own price

With PinPoint, you set the price of each website and its monthly hosting yourself. There is no suggested price and no required match to what other sellers are charging. The one fixed rule is that hosting must be at least $24 a month. Below that floor, you can charge whatever fits the business in front of you. A business with a simple service area and a handful of photos from its Google listing is a faster build than one with several service lines, so your price can scale with the work.

• You pick the build price and the monthly hosting price for every site.
• Hosting must be set at $24 a month or higher.
• The price can change from one business to the next.
• The business owner sees the finished site before any price is discussed.

Pricing the website and the hosting separately

It helps to think of the build fee and the hosting fee as two separate decisions. The build fee covers the work of turning a business's Google listing, its real photos, hours and reviews into a finished, mobile-ready site. The hosting fee covers keeping that site live, registered and secure every month after the sale. A seller who charges a lower build fee and a steady hosting fee is betting on repeat monthly income across many clients. A seller who charges more upfront and keeps hosting closer to the $24 floor is betting on volume. Neither approach is wrong. What matters is being consistent enough that you can explain your price to the next business owner without hesitating.

What you keep depends on Lite or Pro

How much of each price you keep depends on which PinPoint plan you use. On PinPoint Lite, the client's payment goes to PMV, which keeps 10% of the website price and 10% of each month of hosting, and sends the seller the rest, less the card processing fee, 7 days after the client pays. On PinPoint Pro, the client pays straight into the seller's own Stripe account, and PMV receives 5% of the website price and 5% of each month of hosting instead. That difference matters when you are deciding what to charge, since a higher cut on Pro means a lower price can still leave you with a similar payout. Our post on PinPoint Lite vs Pro walks through a worked example of both plans side by side.

Picking a price you can repeat

Once you have a sense of the going rate and your own payout structure, pick one build price and one hosting price to start with, and use them on every business until you have a reason to change. A reason to change might be a business that needs more than the usual number of service pages, or one in a town where you already know other sellers are asking more or less. Pindrop describes itself as an app that builds a finished website for any local business in minutes so a seller can walk in and sell on the spot, which is the same moment PinPoint is built for. The difference is what happens to the price and the client after that first sale. Our earlier post on finding local businesses with no website covers how to spot the businesses worth pricing in the first place.

Getting paid once you set a price

Whatever price you land on, the business owner should see the finished site on your phone before you discuss money. PinPoint builds a complete, mobile-ready site from the business's own Google listing before any price is mentioned, so the owner is looking at a real site, not a mockup. Once you agree on a number, you send a secure Stripe checkout link. When the client pays, PinPoint registers the domain, points it at the site and turns on the secure lock on its own. From there, the client keeps paying the price you set, every month, for as long as they keep the site. You can see how the full process fits together, from finding the business to getting paid, in our guide to starting out selling websites to local businesses.

PinPoint was developed from the app our own sales people have been using for over a year.

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