Websites for HVAC companies.
Your year is two spikes and a long quiet stretch. The site has to catch the spike and sell maintenance plans in between.
HVAC demand arrives in a rush. The first genuinely hot week and the first hard freeze produce more calls in days than the previous month, and everyone in your market is competing for the same panicked searches at the same hour. Sites that win the spike are the ones already ranking before it starts, which means the work happens in the shoulder season, not during it.
Between spikes the money is in maintenance agreements, and those are sold on the site rather than the phone. A plan page that states what is included, how often you come out and what it costs per month converts far better than a phone number and a promise, because the customer can decide alone.
What an HVAC site has to do
- A maintenance plan page with the inclusions and the monthly price written down
- Separate repair and replacement paths — they are different customers with different urgency
- Straight answers on the repair-or-replace question, which is what people are really searching
- Financing shown on the replacement page, because system replacement is a financed purchase
- Seasonal pages live and indexed before the season, not during it
What your customers are typing
These are the phrases the pages above are built to answer.
- ac repair near me
- furnace not turning on
- ac replacement cost
- hvac maintenance plan cost
- heat pump vs furnace
Straight answers.
Can people sign up for a maintenance plan on the site?
Yes. On the Get Booked plan it is a real signup with the plan terms attached, not a contact form that someone has to chase.
Should we publish replacement pricing?
A range, with what moves it. Refusing to say anything sends people to the competitor who did, and a range filters out the callers who were never going to buy.
Do seasonal pages need rewriting every year?
No. They need to exist year-round so they hold their ranking, and get refreshed before the season rather than published during it.