Websites for dental practices.
Two questions decide it: do you take my insurance, and can I book without phoning. Most practice sites answer neither above the fold.
A dental website is not a trade website. The patient is not comparing bids, they are filtering. The first filter is almost always insurance — if a visitor cannot tell within seconds whether you accept their plan, they leave and check the next practice. Listing the plans you take, by name, removes more friction than any redesign.
The second filter is booking. A patient looking at 9pm will not phone in the morning; they will book with whoever let them book at 9pm. Real online booking with genuine availability is the single change that moves new-patient numbers most, and it is the one most practice sites still do not have.
What a practice site has to do
- The insurance plans you accept, listed by name and kept current
- Real online booking with actual availability, not a request form
- A new-patient page covering the first visit, paperwork and what it costs
- An emergency dental path, because that search is urgent and separate
- WCAG 2.1 AA accessibility, which patients and their families genuinely rely on
What your patients are typing
These are the phrases the pages above are built to answer.
- dentist near me
- emergency dentist open today
- dentist that takes my insurance
- new patient dental exam cost
- teeth cleaning cost
Straight answers.
Can patients book online for real?
Yes, on the Get Booked plan — real availability on your own domain, with confirmations and reminders. Not a form that someone rings back about.
What should the booking form ask for?
Contact details and the reason for the visit in general terms only. A public web form is not the place to collect medical history.
Why does accessibility matter more here?
Because a meaningful share of dental patients are older or have a disability, and a site they cannot use is a patient they cannot become. Every site we build is audited monthly.