How to find local businesses with no website (and sell them one)

In short

To find local businesses with no website, look through the Google listings around you for businesses that are open but show no website, then make sure no other Google listing for the same business has one. PinPoint runs both checks for you, builds the business a finished site from its own Google listing, and lets you send a checkout link on the spot. Pindrop is another app that builds and sells sites to local businesses; the differences are in who holds the client and the money.

If you sell websites to local businesses, your best leads are not the businesses with an old website. They are the ones with no website at all: open, busy, carrying a Google listing with photos, hours and reviews, and nowhere to send a customer who asks for their site.

Why businesses with no website are the best leads

A business with a bad website has to be talked into replacing it. A business with no website only has to see what one would look like. You are not arguing about design. You are filling an empty spot with something the owner can see in seconds.

We counted 835 open businesses with no website in 28 US cities in our own Google Maps searches, city by city and trade by trade.

The work is finding them fast, and finding the right ones.

How to find businesses without a website by hand

Search Google Maps for a trade and a town, such as "plumber in Pahrump".
Open each listing and look for the Website button. No button usually means no site.
Check that the business is open. A closed listing is not a lead.
Search the business name. The same business often has a second or third Google listing, and one of them may carry a website.

That last step is the one most people skip, and it is where bad pitches come from: walking in to sell a website to an owner who already has one.

How PinPoint finds them for you

PinPoint does those checks inside the app. You search around where you are, and PinPoint shows you real, open businesses that have no website yet.

It also looks for the duplicate-listing trap. If another Google listing for the same business has a website (the same name, plus the same phone number or the same spot on the map), PinPoint leaves that business out. If Google's check fails, PinPoint still shows the business rather than hide a real lead.

PinPoint Lite includes 300 searches a month and PinPoint Pro includes 1,000.

Build the site before you walk in

Tap a business and PinPoint builds a complete, mobile-ready website from its own Google listing: its real photos, hours, services and reviews. The owner sees their own business on your phone, not someone else's sample.

When they say yes, set your price, add a domain name and monthly hosting, and send a secure Stripe checkout link while you are still talking. When the client pays, PinPoint registers the domain, points it at the site and turns on the secure lock by itself.

PinPoint and Pindrop

Pindrop is another app built for this job. Its own homepage says it builds a finished website for any local business in minutes so you can walk in and sell it on the spot. Both apps find the business, build the site and send a payment link. The differences are in who the client pays and what the platform keeps, and we lay them out with Pindrop's own published numbers in PinPoint vs Pindrop.

PinPoint was developed from the app our own sales people have been using for over a year.

Questions people ask

How do I find businesses without a website near me?

Search Google Maps for a trade and your town, open each listing and look for a missing Website button. Then confirm the business is open and that no other Google listing for the same business has a website. PinPoint runs these checks for you and shows only the businesses that pass.

Why sell websites to businesses that have no website?

A business with no website does not need to be talked out of an old one. It only needs to see what its own site would look like, which PinPoint builds from the business's Google listing before you pitch.

What is the difference between PinPoint and Pindrop?

Both apps find local businesses, build their websites and send a payment link. On PinPoint Pro your client pays straight into your own Stripe account; Pindrop's help center says the client's subscription is with Pindrop. The full comparison is in our PinPoint vs Pindrop post.

Where can I get PinPoint?

PinPoint is on Google Play for Android and the App Store for iPhone.